WHAT IS LEGO® SERIOUS PLAY®

The LEGO® SERIOUS PLAY® method was developed in 1996 when 2 Professors of IMD, Johan Roos e Bart Victor, together with LEGO® CEO Kjeld Kirk Kristiansen were exploring different tools for strategy planning.

Lego Serious Play

  • It's a method that uses LEGO® bricks to solve and explore complex problems through metaphors and storytelling.

  • to be use in meetings and workshops to engage people, get them thinking differently and having a different conversation.

  • to to build up strategy, identity, innovation and change management.

  • a communication tool incorporating storybuilding and storytelling.

  • a participative leadership philosophy.

  • a way to have more productive meetings.

4 STEPS PROCESS:

  1. PUT THE QUESTION/CHALLENGE TO BE SOLVED.

  2. BUILD THE ANSWER USING METAPHORS AND STORY.

  3. SHARE IT.

  4. CAPTURE AND REFLECT.